Interpop

Classics and novelties  
Interpop is the new radio station of the Intereconomia Group. A musical radio that is born in a crucial moment for the music record industry. An innovative radio formula, with a program grid and different program formats especially designed to respond to the major changes that the musical market has suffered in recent times.


The listener's profile
According to the study carried out by Sigma 2, the profile of the Interpop listener will be that of an urban individual, music lover and of other cultural manifestations and with interest to know the world that surrounds him/her. The listerner has great Internet knowledge and is a user and consumer of new technologies between 20 and 50 years old.